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Market Like Never Before
Back in May, I gave a talk at the SiriusDecisions 2012 annual sales & marketing summit called “Market Like Never Before.” The audience latched onto various elements of the presentation, including...
View ArticleThe Heaven and Hell of Customer Experience
Comedian Richard Lewis claims to have coined the “_______ from hell” phrase, but Carnival Cruise Lines has lived it. In 2012, Carnival spent $61 million advertising its “fun ship” brand positioning....
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